Retail Technology
Digital transformation, customer experience, and connected retail operations.
Retail, marketing, commerce, and AI
Benjamin Arp
Enterprise technology sales professional helping retailers evaluate and adopt technology that improves customer experiences, commerce operations, and growth.
About
Technology, business, and the customer experience.
I have spent more than a decade working at the intersection of enterprise sales, ecommerce, and digital transformation. My experience includes both commercial and technical roles, giving me a practical perspective on how businesses evaluate, purchase, and implement technology.
Today, I work with enterprise retailers across commerce, marketing, customer experience, and emerging AI capabilities. I am especially interested in how technology changes the way customers discover products, make purchases, and build relationships with brands.
Areas of focus
Where I spend my time.
Commerce
Ecommerce, order management, product discovery, and omnichannel experiences.
Enterprise Sales
Complex buying groups, strategic accounts, and clear technology evaluation.
AI and Marketing
How AI is changing personalization, product discovery, and customer engagement.
Selected experience
A career focused on ecommerce and enterprise technology.
For a complete work history, certifications, and current activity, visit my LinkedIn profile.
2025 to present
Salesforce
Enterprise Account Executive, Retail Digital Specialist
2024 to 2025
fabric
Senior Account Director
2016 to 2024
Miva
Enterprise Account Executive and Sales Engineer
Progressed through enterprise sales and technical pre-sales roles over more than seven years.
Earlier
Additional experience
Account executive and account management roles
Including ecommerce and real estate technology.
Currently interested in
How AI is reshaping product discovery, how retailers connect marketing and commerce data, and how enterprise sales teams can communicate complex technology more clearly.
Let’s connect
The best place to find me is LinkedIn.
Follow my work, see what I am thinking about, or send me a message.
Visit Benjamin on LinkedIn